OATLY- Out of Home
Oatly is a company that sells oat-based products. They take pride in producing maximum flavor with minimal environmental impact. They've become known for their irreverent ad campaigns, often using long copy or being self-referential.
THE ASK:
Come up with an innovative out of home idea for Oatly oatmilk that uses the brand tone of voice in a way they haven't done before.
FRUIT OF THE LOOM- Social
Fruit Of The Loom is known for their collections of plain basics and underwear. In the past decade, brands like Uniqlo and H&M began to eat into FOTL with more youthful and stylish takes on the essentials. They are all but unknown by new generations of fashion-forward consumers.
THE ASK:
Come up with a social first, attention grabbing idea that re-introduces Gen Z to Fruit Of The Loom. Your idea has to show how you’ll use social to reach an audience in an original way that would traditionally be overlooked by the industry.
NIKE- Experiential
Nike has become an equity investor in the WNBA in an effort to "grow the league by deepening WNBA storytelling to create more visibility for WNBA athletes, and to bring more girls into basketball through additional grassroots opportunities."
THE ASK:
Come up with an experiential idea for Nike that encourages young girls to get into basketball. Must be a big PR-worthy idea that people have to be able to interact with in real life.
LIQUID DEATH: PR
Liquid Death is a water brand with a cult following due to their unique brand voice and approach to marketing. They have also made climate change and being anti-plastic a central part of their brand story.
THE ASK:
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance. Your idea should be bold enough to create news headlines for the brand.
PEDIGREE- Innovation
The amount of dog adoptions spiked during the pandemic, but now shelters are filling up again and many dogs are going without homes. Pedigree is one of the world’s leading dog food brands and has been committed to helping dogs find new homes for years with campaigns around the world as part of their annual adoption drive.
THE ASK:
Come up with an innovative idea/product that helps dogs get adopted. Your idea can take place in the physical world or digital or both, but the goal must be to help dogs get adopted.
ACCUWEATHER- Data Driven
AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. They are one of America’s most popular weather apps, but the weather app market is saturated, and most consumers give thought into what they use.
THE ASK
Come up with a data-driven idea to get people to think of AccuWeather as the go-to weather app.
SPOTIFY- Audio (in progress)
THE ASK:
