UNC Workroom was one of my capstone courses at the Hussman School of Journalism and Media at UNC Chapel Hill. My senior year, I worked on a year-long project with our client for the year, Chanel.
Some flicks from the final showroom exhibition, including my design shelf and some of my friends visiting the showroom we built!
Our instructor, Dana McMahan, guided us through our joint-projects for Chanel that year: creative ad campaigns for Chanel Fragrance, and experiential product designing for Chanel Beauty. I learned a lot during this year!
Here she is with me as we're adding finishing touches to the final showroom design!
A. CHANEL BEAUTY x UNC WORKROOM - Experiential Product Design
Work samples from the process
A-1: We completed illustrations that encapsulate the vision and feel of products we eventually wanted to create for each of Chanel's four beauty lines (eyes, skin, hands, and lips). Illustrations are something I've been working on since this project, but mood boards and using visuals to create something new have always been so fun to make for me (I'm ride or die for Pinterest).
A-2: After ideating one new and innovative product for each beauty line (eyes, skin, hands, lips), we brought the products to life. One step of the process I really enjoyed, and received great practice with in the process of visualizing new product designs, was building exterior packaging for the prototypes. I also got really familiar with Adobe software in this process.
Fun fact: We even 3D printed these designs at different 3D printing labs on campus!
A-3: Our completed collection, The Illuminate Line, shows our final product designs from our project. We presented the following designs to Chanel's Emmanuelle Walle, and displayed them live (again, we love 3D printing) in our final showroom. One of my favorite parts of the 'wrapping-up' process was creating the copy for the product descriptions.
B. CHANEL FRAGRANCE X UNC WORKROOM- Creative Advertising Campaigns
Work samples from the process of creating campaigns for the 'Gabrielle' fragrance.
B-1: Our opening task was to create a flower, and a story for that flower, that we think represents the fragrance. Because we were to base the eventual campaign around this flower, we had to tie the flower and scent into our campaign storyline in a way that would empower anyone who used Gabrielle. This sample is from the ideating step of the process, where we created mood boards and stories for the flower. As a lover of mood boards and words alike, I really enjoyed this step.
B-2: Another one of my absolute favorite parts from this project was us creating the campaign visuals from scratch. Our flower, named Imperatrice, was created around the theme of a delicate flower rising and blooming from its fiery, destructive surroundings. So, naturally, we set stuff on fire, amongst other things. Below are contact sheets from the shoot.
B-3: Below is the four final forms of the flowers, and their stories. Each of these were then further created into their own campaigns, with digital and print deliverables. The final visuals and copy created for each were shown on the UNC Workroom website (if I find access to this year's site, I'll attach that as well), and in the final showroom exhibition.
